Why is My House Not Selling?

Why is My House Not Selling
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A house can take a long time to sell in the UK market, but some properties take far longer to attract interest and offers than they should.

If you are one of the many buyers across the country wondering “why won’t my house sell?” read on. Below, we offer some handy advice and guidance to help you understand what may be going wrong and how you may resolve the issue and attract a suitable buyer quickly.

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Chapter
1

Incorrectly Priced

Incorrectly Priced

You may have set an asking price that is too high or too low. This is a very common issue, and one of the aspects of a property listing that is most likely to dissuade a buyer from making enquiries.

It’s obvious why overpricing a property is likely to be off-putting for house hunters; after all, they do not wish to throw away a significant amount of money when they shouldn’t have to.

However, underpricing is also a major problem. It’s easy to assume that an attractive property at a low price will be very appealing to most potential buyers - but, if the asking price is “too” small, house hunters are likely to become suspicious.

If other, similar properties in the area have sold for far higher than the amount for which yours is listed, some may assume that the building has hidden issues that have not been made clear on the estate agent’s website, in the brochure or even during a viewing.

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The possibility of problems such as structural issues, unresolved legal disputes, difficult neighbours, unsafe areas of the property and other challenges may be enough to see buyers abandon their interest in a house and decide to look elsewhere.

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Chapter
2

Problems with the Area

Problems with the Area

The property may be attractive, a good size and in a good condition, but this may not matter if its surroundings present a cause for concern.

A simple Google search can reveal the current crime rate of an area, and nearby derelict buildings or unappealing sites such as sewage works can drive buyers away.

The risk of flooding will also be naturally off-putting to buyers.

You may have bought the property before any negative changes to your local area took place. However, if you’re now wondering “why isn’t my house selling?”, this may well be the cause.

If you suspect that buyers may be put off by your local neighbourhood or anything in the nearby area, you may need to lower your asking price in order to attract offers.

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However, you may be able to make changes to your home to reduce the impact of problematic surroundings. Attractive hedges or fences may hide unattractive buildings from view, while good insulation and soundproofing can negate some issues with noise pollution.

You could even apply to local council schemes that will help you to protect your property from flood damage, as this may give potential buyers peace of mind.

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Chapter
3

Poor Condition

Poor Condition

It could be that your property could do with some changes.

While some buyers are attracted by the prospect of a project, you’re likely to be able to sell much faster, and for a better price, if you do a little redecorating, upgrading and renovating yourself before putting the house on the market.

Much of the time, a few minor cosmetic improvements will make a huge difference. Replace faded wallpaper or scuffed paint, change outdated hardware like door handles, switches and sockets or even change your kitchen cabinet doors to give your property an updated look.

Giving your garden a makeover can make a huge difference too, particularly if you have any space out front.

Mow the grass, prune bushes and shrubs, weed borders, repaint railings, fences and gates and even give your front door a lick of paint while you’re at it. After all, improving your property’s kerb appeal can make it many times more attractive to a buyer.

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Chapter
4

Structural Issues

Structural Issues

Your property may have more serious issues than a little outdated décor. There may be problems with its foundations - causing subsidence - or the roof may be bowing.

Damp can also be a major problem. Even if it is simply due to poor ventilation and not to structural issues, buyers will almost invariably err on the side of caution and rule out your property.

It is worth noting that even if structural issues have been tackled in the past using techniques such as underpinning, you may need to reduce the asking price of your property in order to convince buyers to take an interest.

The fact that preventative or remedial measures have been taken will draw attention to the fact that there was an issue in the irst place.

Signs of subsidence may include large cracks - especially around door and window frames - bowing walls, sloping floors and doors and windows sticking or failing to fit properly into their frames.

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A bowing or sagging roof may be a sign of framing issues, which may be resolved by properly “tying in” the roof timbers or replacing those that are rotten. Cracks in the top outer corners of rooms can be an early telltale sign.

There are steps that can be taken to resolve structural issues of this kind, but it’s important to consider your budget carefully before you make a start.

Which would leave you in a better financial position: paying for the work yourself in order to attract more buyers with better offers, or reducing your asking price and selling to buyers seeking a project?

It may be that you will not be able to access a large enough lump sum upfront in order to resolve the issues - in which case, selling for a lower price will likely be your best option.

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Chapter
5

Infestations

Infestations

If your property has a problem with pests or invasive plant species such as Japanese knotweed, buyers may decide against making an ffer.

It can be relatively easy to get rid of pests, either by tackling the issue yourself or by calling in an expert extermination ervice. This will cost, but it may well be worth it in order to achieve a sale.

There are certain council schemes throughout the UK that assist with the removal and prevention of the spread of Japanese knotweed, so it is worth checking whether you are able to apply to one of these for help if this invasive species is affecting your property.

You are also permitted to treat it yourself. There are guidelines on the gov.uk website on how to do this - and it’s certainly worth attempting before putting your ome on the market, as the presence of these plants will immediately dissuade some buyers from making an offer.

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Chapter
6

Viewing Times Restricted

Viewing Times Restricted

If you are selling via a traditional high street estate agent, it may be that you are not currently offering sufficient flexibility when it comes to the arrangement of viewings of your property.

Refusal to allow viewings outside of a certain window, or an insistence that you must be present every time a buyer is shown around your property, may cause you to struggle to attract sufficient interest and could put house hunters off.

Try to be as flexible as you can, as the more viewings you are able to facilitate, the more likely you are to receive the offer you want as quickly as possible.

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Chapter
7

Unusual Design or Type of Building

Unusual Design or Type of Building

Some types of property are just harder to sell, and this is a fact that is hard to avoid. It’s notoriously tough to get an offer on mixed-use buildings, such as residential space above a commercial establishment.

Quirky self-builds are also tough to sell, as they are often designed according to the tastes and preferences of the designer.

The same goes for buildings that were designed to meet the cutting-edge trends of generations past. Some of these remain attractive “period” properties, while others are considered highly attractive by today’s standards.

If your property is of mixed use, you may be able to apply for planning permission for a “change of use” to make all aspects cohere. This could prove more attractive to a buyer.

However, if there is an issue with the style or design of a building, your only real options will usually be to renovate (recladding may make a huge difference) or simply lower your asking price.

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Chapter
8

Estate Agent Underperforming

Estate Agent Underperforming

Perhaps your property is of a highly desirable design, in great condition, benefits from an excellent location, and you are being as accommodating as possible when it comes to viewings.

In cases of this kind, it’s worth asking whether it is any problem with the property itself that is causing the lack of interest, or whether your estate agent could be doing more.

There is a range of tasks that your estate agent must undertake in order to sell your property quickly and for the right price. These include:

  • Creating an accurate and attractive listing
  • Arranging for the taking of photographs and the production of other visual assets such as virtual tours and ground plans
  • Promoting your property on various platforms, such as in newsletters and e-shots, on social media and via their website
  • Managing viewings
  • Keeping you up to date with any pro gress that has been made
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If their efforts in any of the above areas have been sub-par, it will be significantly harder to sell your property.

Should you be concerned about the diligence of your estate agent, it’s a good idea to first take a look at the listing that they have created for you. You should check the following:

  • Is the description accessible, accurate and well written?
  • Are any key features or particularly attractive aspects missing?
  • Are the property’s floor plan and energy rating displayed clearly?
  • What are the images like? Are there too few? Are they well-lit? They should not have been digitally tampered with, taken using an unusual lens or filtered in any way.
  • Is there a video or VR walkthrough? You may find that you’ll receive more relevant interest if one is created, as it will show the style and layout of your property more clearly and thus “weed out” house hunters for whom it may not be suitable.

If you believe that any of the above elements of your listing should be changed, you should let your estate agent know straight away,

You may also wish to ask your agent how they are promoting your property. It may be that they have done very little at all, or that they are attempting to market it to the “wrong” audience.

Check out their online reviews on sites such as Trustpilot, allAgents, Reviews.io and Feefo as well as their Google reviews. If other sellers have had similar problems with them in the past, it may be time to seek another agent - or, indeed, another method of sale.

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Chapter
9

Wrong Method of Sale

Wrong Method of Sale

If you’re wondering “why can’t I sell my house?”, it may be that you simply haven’t anticipated how long an estate agency sale tends to take.

This can be a shock to some sellers. Many agency sales take up to six months - often more - to complete.

If you need to sell fast, the “standard” method may not be for you. Should this be the case, it may be best to withdraw your property from your agents’ books and instead try selling via auction or fast cash sale.

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Auction Sale

Auction  Sale

Selling your property via auction is usually much quicker and often more secure than doing so via an estate agency.

If you decide to opt for the traditional or “unconditional” method, your chosen auctioneer will set a date and time at which bids for your property will be accepted. Usually, this will be within just a few weeks of you registering with them.

You’ll need to set a guide price. This is an amount that is displayed to the public to help them to decide on the size of the bid they should be placing.

You will also need to agree on a reservation price. This figure remains private between yourself and the auctioneer and represents the lowest bid that you will accept in order to sell.

Once the highest acceptable bid has been placed and the gavel has fallen, the buyer who has made that offer enters a legally binding contract and is obligated by law to complete the transaction.

On the day that their bid is accepted, they must pay a 10% deposit. They are then given a set period of time - often 28 days - to pay the remaining balance.

There is also a modern or “unconditional” method that has grown in popularity over recent years.

If you choose this approach, your property will be listed online and bids will be accepted while it is “live”. This may last for up to 30 days - and sometimes as many as 56.

Once this period is complete, the highest bidder must pay a 5% reservation fee, which holds the property for them exclusively while they arrange certain matters such as surveys, apply for a mortgage and instruct a conveyancer. They usually have 28 days in which to do this.

By the end of this period, they will usually need to have paid a 10% deposit. They will then have a further amount of time - often another 28 days - to complete.

Should any issues arise during the period between the bid being accepted and the sale completing, the buyer may withdraw from the purchase.

They will lose their 5% reservation fee - and their deposit, if they have made one - and the ownership of the property will then revert to the seller.

Of course, there is also the possibility of a property failing to sell via traditional auction should bids fall lower than the reservation price. However, both auction methods usually present a quicker and more secure approach than a traditional estate agency sale.

Whatever form of auction you choose, you will need to instruct a conveyancer to put together a “legal pack” of all the relevant paperwork associated with the sale of the property. You may also be required to accept viewings - though you could be permitted to accept these in “blocks”.

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“We Buy any House” Companies

“We Buy any House” Companies

Another option to which you may turn if your house is not selling is a fast home buying organisation - otherwise known as a “we buy any house” company.

Organisations of this kind are able to purchase a property directly from its owner, without having to wait for buyers to express interest or for viewings to take place,

Some are able to complete a transaction in as few as seven days, depending on the complexity of the sale.

One major upside to fast home buying companies is that many will buy any house, in any condition, in any location - preventing any of the potential issues described earlier in this article from affecting the speed of your sale.

The main downside is that companies of this kind cannot offer 100% of the market value of your property. This is because they make their money by buying at a discounted rate and selling on the open market. You can usually expect to receive an offer of between 70 and 85%.

However, many companies of this kind will cover legal costs and waive all agency and valuation fees to make the process more appealing in a financial sense.

This approach, therefore, is best for sellers prioritising speed and a smooth, easy sale. Many “we buy any house” companies will instruct conveyancers on your behalf and handle everything in-house, so all you’ll need to do is to sign a few pieces of paperwork.

Be sure to check that any company of this kind is regulated by the NAPB (National Association of Property Buyers), NAEA (National Association of Estate Agents) and/or TPOS (The Property Ombudsman Service) before you commit to using them.

You should also take a look at their online reviews on platforms such as Trustpilot, allAgents, Reviews.io and Feefo to get a clear idea of their standard of customer service and the ease and transparency of their process.

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Find Out More

If you wish to expedite your property sale and receive the funds from the transaction as quickly as possible, simply get in touch with our team of specialists today.

We will happily provide you with a no-obligation cash offer and - if you are happy to go ahead with the process - we can help you to sell your home fast.

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