I'm a property expert that still remembers the days when having broadband was a selling point! My articles cover issues that homesellers face in the UK and answer the questions we're all asking. I've bought and sold properties and helped others do the same, so my writing comes from years of experience.
Read Full Bio >Springbok Properties recently carried out research into UK housing market activity and discovered over 5,000 homeowners reduced their asking price within the first 30 days of listing their property.
That’s more than 5,000 people who expected one experience from the market and were forced into a very different one; quickly.
Our research has been featured in FT Adviser, Financial Reporter, Property Industry Eye, Estate Agent Today, Property Reporter, Property Investor Today, The Negotiator, Estate Agent Networking, London Loves Property and Property Soup.
So, what’s behind the trend?
In most cases, it comes down to unmet expectations.
Many sellers are encouraged to list high to ‘test the market’, only to find that interest is slow or non-existent. By the time they reduce the price, they’ve already lost momentum, time, and often, motivation.
A slower market, rising costs, and buyer caution are combining to create a situation where price reductions are becoming the norm rather than the exception.
Springbok Properties CEO, Shepherd Ncube, commented:
“Home sellers across the nation are finding it increasingly difficult to secure a sale, as the market grinds to a halt ahead of the autumn Budget and buyers adopt a wait and see mentality.
“So it’s no surprise to see such a significant number of properties subject to an asking price reduction within the first 30 days of being listed for sale, as this is a tactic often deployed to entice hesitant buyers when there is little to no interest in a house.”
A price drop isn’t just a number on a listing though. For many homeowners, it signals a loss of control, or worse – desperation.
It can also delay timelines, complicate onward moves, and increase stress – especially if the seller is already in a situation where time matters (relocation, separation, inheritance, etc.).
Nobody wants to be forced into cutting their asking price. But right now, it’s happening more than most realise. If you’re a seller who needs to move with purpose – not pressure – it’s worth exploring all your options.
Here’s the link to the FT Adviser article in full: https://www.ftadviser.com/housing-market/2025/10/21/over-5000-house-sellers-cut-prices-within-30-days/
